Excerpt from: TODO: Import
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| April 16, 2006 | | I know I sound like a broken record but condition and pricing matter now more than ever! I recently listed 2 homes in Gales Ferry and both sold at or above listed price in less than 2 weeks. 15 Pheasant Run Drive and 5 Robin Hood Drive sold because they were priced right and were in outstanding condition. Prior to listing, I always suggest that my clients read "Dress Your House For Success" by Sarah Parsons Zackheim. In fact, each year, I buy about 50 copies to share. Some of the suggestions in the book are kind of hokey but most are sound marketing ideas. It all gets down to clean, de-clutter, and neutralize....and then price it right. There is no reason a home should languish on the market for months.
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