Excerpt from:  TODO: Import
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April 16, 2006

A Broken Record

I know I sound like a broken record but condition and pricing matter now more than ever!  I recently listed 2 homes in Gales Ferry and both sold at or above listed price in less than 2 weeks.  15 Pheasant Run Drive and 5 Robin Hood Drive sold because they were priced right and were in outstanding condition.  Prior to listing, I always suggest that my clients read "Dress Your House For Success" by Sarah Parsons Zackheim.  In fact, each year, I buy about 50 copies to share.  Some of the suggestions in the book are kind of hokey but most are sound marketing ideas.  It all gets down to clean, de-clutter, and neutralize....and then price it right.  There is no reason a home should languish on the market for months.

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by Linda Davis, RE/MAX Realty Group
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